I started reading Dirt in 1997 when it was 'The only magazine dedicated to downhill racing.' Their problem quickly became apparent which was that there was only so much downhill racing you could write about and then you had to find something else to fill the rest of the pages with. They tried BMX, motocross, dirt jumping but eventually settled on enduro/tail/AM riding which I think was a good thing.
I've always liked the magazine. I know the writing annoys a lot of people but it works for me. However, over the last couple of years it feels like they're trying to shove the big wheel thing down my throat. I don't like big wheels. I'm small. No matter how much you like it it doesn't work for me. Stop telling me my opinion is wrong or at least have some differing points of view so that it feels like there is a debate.
What really bugs me about the article is the fact that they haven't ridden a fat bike. Or if they have ridden a fat bike they haven't felt the need to write about it and explain to me why, in their opinion, the concept doesn't work.
Maybe I'm wrong but the as far as I can tell the Nicolai is a genuine trail bike and the video they made wasn't just a piss take. If that's the case then I want Dirt to ride it and then give me their opinion about why it does or doesn't work. Otherwise all you're doing is stifling innovation by trying to paint fat bikes as uncool and reducing demand for them.
I gave up my subscription to Dirt a while ago and so far I don't feel the need to renew it.