I don’t see why it should be on bbc.
Main stream sport is rubbish and corrupt.
I like the whole Word Cup from XCE through to DH. Professional enough, live coverage and not enough financial interest to make it corrupt.
I absolutely could not give a toss that joe bloggs doesn’t know about it. Cycling is a participation sport but I do enjoy watching the best in the world.
Why does it matter that its not announced to the world? Those that care will know and the rest of the public can continue with the rest of the sheep.
Cycling is one of those sports that you just enjoy as a child that grows into a passion in adult life.
Top pros make enough cash to live on and the sport stays at just the right level. With media attention comes money and money always leads to more corruption.
Its just at the right level for me