I'm going to have to confess I don't follow all his adventures all that closely. I've read the book, seen the film and follow him on Facebook, but that's about it. Maybe this has all been explained somewhere and I missed it.
One thing I remember from the book is that the Specialized wheels get mentioned a few times.
Considering the amount of support even an average rider in the TdF peleton gets, I was surprised that one pair of wheels was so significant.
His latest Beastie has got some sponsors logos on it, although not names I have heard of before.
So, is it his own choice ? Has he turned down offers of help and support ?
Or, has he been overlooked by the entire British cycle industry ?
Wouldn't it be good to see a Renthal or Hope sticker on Beastie for example and know that he had been given a one off custom Chainring or brake ?