Rob, Please try to a least read what I wrote, not what you think I wrote.
Please point out where I stated that bribery or coercion were required to sell any product or that I advised trying them.
I'll state it one more time for those at the back who are having trouble understanding.
There are a multitude of different, positive ways in which you can 'unduly' influence the outcome of a review, without having to resort to any 'negative' tactics. A good product manager will know the review staff on his magazines intimately and ensure that he does all he can to punch their happy buttons when they are reviewing his product.
Rob, companies will have an advert next to a poor review because they book spreads of adverts and get a lower rate for say 6 or 12 issues than they do by spotting ads on an ad hoc basis. You can't just pull a single advert from an issue when you have a 12 month contract. Well you can but you'd look like a dick, after a few poor reviews you'd be pulling your adverts anyway.
I wasn't talking about making shit products seem better than they are, I was talking about what makes the difference between the leader and the good also rans. It's What makes Specialized and Burton for example, different from say Trek or Nitro Snowboards, and why Fox gets so much press when their products aren't exactly built to last.
Molgrips, I'm UK based geographically, but work for a US company with a global reach.