?
Where have they popped up from?

Paul is especially excited about the final link in the chain, a home grown premium bike brand built in the UK. The brand, Moda, utilises the very best components from around the world and will be individually built by expert bike mechanics.

Or, you could JFGI.

Been going over a year, good set of guys. Got considerable backing from players who have been in the industry forever. Lifetime warranty on frames. Mostly concern themselves with road and XC racing but that will soon change. Took them into our shop a few months ago and the Moda Stretto road bike sells like hot cakes in particular. The Nocturne Ti road bike/tourer is especially tasty.

Class act overall.

So not an old name re branded then, wondered if it was Airborne.

JFGI? I’ll have to Google that?

I prefer Flying Fox’s approach of offering a first hand knowledge reply to a question posed on a specialist forum to CFH’s approach. If I asked a question I’d hope for an answer that wasn’t from someone who didn’t know so googled and found a press release – then linked to the press release without adding any insightful comment and expressed frustration that the OP didn’t do that themselves. Only took him 3 minutes too! 🙂

The mountain bikes I’ve seen have been stormingly good value and, according to the riders, very good to ride.

I like maccruiskeen’s approach of slagging a semi-useful post whilst adding nothing himself. Only took him 12 minutes too! 🙂

Moda, . . . doesn’t strike me as a homegrown british bike name?

Sounds like exotica Italiana to me, . . . maybe that’s the idea?

All the models are named after music and yes, they are “trying” to be Italian I suppose?!?! Their own brand kit is called Barelli for instance. That said, they are proud to be British and they state they are British on our in-store banners and on their catalogues.