Hmm.. that might work depending on the site. But you’d need a really good range of stock and bargains to back it up or you’ll get found out really quickly.
UNLESS you make the online equivalent of a niche boutique that sells a small range of very expensive beautiful and expensive stuff, and your website could back it up… hmm… How about STW’s idea of men’s products? Fancy razors, expensive classy watches, whiskey, fine cigars, bikes with too many tubes and not enough gears, that kind of thing.
EDIT – Chrisped wheel – I typed my post before I saw yours 🙂
How about Etsy for men*, then?
* by which I mean engineering stuff like home made lights, brackets, dongles etc – yes I know it’s sexist I was making a poor joke 🙂