I'm in agreement with several posters above.
MrGreedy's first line -"the thing ST's routes do better than any of the other mags is to nail the atmosphere and feel of a ride and the area"
This is what I like the best and, for me, most sets ST apart from the crowded shelves.
While I'm more into UK rides than exotic locations, I can't help but love good photography in scenic spots wherever they are. For me the view is a big part of the reason for the ride and the photos are a big part of ST.
I'm a tyres-on-the-ground rider, jumps and drops aren't my bag. A bit of XC racing is fine e.g. the recent DIY24.
"The Grinder" - these are how reviews are meant to be done, instead of a 10 minute tootle and some plundering of the thesaurus. Honest opinion on relevant products likely to interest the target audience that are tested thoroughly can't fail. Can it?
However, on one subject I'm in a tiny minority. I am uninterested in bike and component reviews in general, but especially bikes. If I'm shopping for a new bike (a rare event), comparing four in the mag won't help me choose. Similarly, drivetrain comparisons etc leave me snoring. Tyres are a little different, though after reading tyre tests I often feel no wiser than before I started. I know lots of people (blokes) get excited about gear but I'm not normal like that.
Memorable features are those like the Yorkshire one with the Union Jack in red/white/green; the euroadtrip (41); Farewell Summer and John Pitchers (31); lightweight camping (43). The 'jobs in the industry' interviews were enlightening. People and places, stuff to do more than stuff to buy. And definitely no titty 'burds on bikes'. I'll get a taller person to reach the top shelf in the newsagent for me (or the knuckledragging chopper mags) if I want that kind of stuff.