More spokes. They weigh bugger all.
True, and relatively speaking, true. Although looked at in isolation, just adding more spokes often won’t yeild the strength improvements required. That is to say, take the same rim and hub, but build a 32H and a 36H version of each (using the same spokes), and the 36H version will be stiffer and/or stronger.
It’s not likely to be enough of an improvement though, for someone regularly casing their current wheels… To get enough of a difference strength wise for it to make a case for itself, often you need to start looking at significantly stronger rims…
Got to agree with ton et al regarding Mavic EX729’s… If you need strong 26″ rims, then these are as good as ubeatable! They’re not light, but they’ll take years and years of serious abuse.