Err those blaming Specialized have the bullet bang on target…. Enduro is an american term coined in the mid 70’s to rename a modified version of what the Europeans called Time and Reliability trials that combined bike reliability with self support and placed a time penalty regime to work out who was the best.
Specialized marketing folks naming the bike the Enduro, probably intended to rub some of the glam and tech of motorbike enduro into cycling then dominated by riders always looking for lightweight bikes that meant were not necessarily expensive. Perhaps if is lucky the early organisers of the first uk enduros did not choose to name the events ‘Nomads’ 🙂
The nonsense of naming a bike Enduro when it is built like an armoured tank could be alikened to a situation had the company that created the vacuum cleaner had been called Blower.. today nobody would be hoovering their carpets. Anyone likely to blower their carpets today?