“With the benefits and privileges of being in government the SNP controlled the legislative timetable. They spent large amounts public money, through publications and other means, on preparing the ground for the referendum. Some would even say that this part of the process involved a not-so-covert politicisation of parts of the Scottish civil service in the nationalist cause.
With the backing of multi-millionaires and billionaires the SNP had the money to outspend every other party combined, with cash left over to recruit and aid many splinter groups in support of their cause, giving the impression of broad political support for the break-up of the UK where none had existed before.
With an unpopular Tory Government in Westminster they had the perfect scapegoat to blame for every ill. They controlled the question on the ballot paper and they controlled the timetable and the timing of the vote. They chose a long campaign and a date to benefit from the feel-good factor from the Commonwealth Games and to coincide with the publicly-funded celebration of the anniversary of the battle at Bannockburn. They benefited from having the slickest election team and most expensive software to target voters and promise them whatever it took to persuade them to vote Yes.
There has never been, nor ever will be again, such a perfect confluence of factors in favour of the SNP gaining its dream result. Even so, they failed to get a majority. The inescapable fact is that, despite almost every factor being weighted in favour of the Yes campaign, the Scottish people turned out in vast numbers to reject independence.”
http://www.heraldscotland.com/comment/herald-view/snp-should-now-accept-that-no-must-mean-no-for-a-generation.25375849