It always feels a little silly to be told this by an automated system, but I had one from eSpares recently. A company that sells spare parts. Well, I’m touched, but none of my stuff has gone wrong lately so I don’t need any spares. Don’t make it personal..!

Anyone else received daft marketing emails?

Ha, like you, Espares are missing me too! But yes, as my dishwasher hasn’t broken again I’m unlikely to become a regular customer!

Tudor watch adverts 😉 or daft Maserati pop ups really make you want to go out and buy avoid their products……

Ads? Pop ups? Nope, dunno.

Not quite the same but, Charles Tyrwhitt must’ve spent more on me in brochures and assorted promotional material in the last six months than I’ve ever spent on shirts from them. I’ve got so many discount vouchers that at this rate they’re going to be paying me to buy from them.

The tricks the shirt shops get up to to “pretend” that sale prices are really sale prices are funny (ok misleading)

Yeah. Furniture shops are the worst for it, I think. “Half price sale, must end soon!!” Sheah right.

I’ve not looked, but I’ll bet good money that if I go to DFS’s website, they’ll be having a sale right now.

I ignore unless I actually need anything. Don’t see the issue with it, no worse than Amazon sending an email to remind of what you looked at yesterday.

And now I’ve checked,

DFS: “The Sale of the Summer (final days to save)”

That, Mr Anderson…

eSpares must be getting really lonely,they miss me as well, I must have made a good impression when I bought a switch off them 5 years ago.

I got an email from espares too, with a £10 off £25 spend. I’ve got a dyson DC39 animal and could do with a second pre-filter while the first is being washed so I need something to add in another fiver.

To be fair they have been a bit of a godsend – I’ve fixed the washing machine, freezer, got bits for the oven etc. over the past few years which has saved me buying new stuff.

ProBikeKit seem to “miss me” about 3 times every day! 🙁

Keyline have been missing me recently. Perhaps they should try not ripping me off each time I visit!

Thankfully Gmail seems to filer out all this shite and dump it in a different folder which I never have to read.

‘You left something in your basket’ emails.

No I didn’t. I was either:
a) fantasy shopping
b) found it cheaper elsewhere

Now sod off and stop spamming me.

nothing touches my heart like answering my phone to hear a recorded message from some bunch of PPI shysters. Just makes me feel special

Evans Cycles loads lately, ok I’ve done a few orders recently but every time i go on the site i seem to get an email 10 minutes after clicking off

Probikekit have missed me a lot lately as well.

Charles Tyrwhitt

Oh yes. How many flippin shirts do you think I need?

Yep I occasionally receive lovely thougtful miss-you messages from Dominos Pizza. It melts my heart and part of me would dearly love to reciprocate but a bad relationship was a bad relationship and I feel so much happier out if it tbh.

Charles Tywritt

Don’t know whether I was unlucky or they’re just shíte, but my first (and last) one from a PSA here was stiff, rough cloth that resisted ironing, and the “slim fit” translated to Tyrannosaurus Rex arm length (despite ordering size to match other brands). Only plus was the pair of brass collar stiffeners.

Daily spam is SportsPursuit; so very rarely find anything that makes me want to wait for delivery.

I feel hurt that I don’t receive these. I’m known globally to be a fine person. Everyday I get emails from people wanting me to look after the development of their 21 year old nieces and who’ll pay me over $1,000,000 to do so, and yet I get nothing from some online retailer?

Hmmmph! Flounce!!!!

Don’t flounce eddiebaby, we’ll miss you 😉

Tart.

We miss you.

Miss your money more like!

Nobody loves you. So spend some money lol

I unsubscribe from any retailer who emails me anything other than a receipt, so get very little, if any, we miss you type emails.

As I was leaving a clothes retailer the sales assistant said “missing you already!” Not surprisingly, this was in America.

‘You left something in your basket’ emails.

No I didn’t. I was either:
a) fantasy shopping
b) found it cheaper elsewhere

Now sod off and stop spamming me.
Or just trying to find out how much postage costs. Often you can’t do this unless you go halfway through the checkout process.

Fact is, they work.

While I still worked in an ecommerce business we trialled them and reactivation/cart abandonment software. Upshot was just shy of 7% revenue uplift in a given month, so a bloody good investment.

I’d suggest it probably is the same or similar in all ecommerce markets or else they wouldn’t do it.

nothing touches my heart like answering my phone to hear a recorded message from some bunch of PPI shysters. Just makes me feel special

Not had one recently; I’m waiting for one so I can ask them exactly how much I can expect to get back… 😈

Interesting stat, andyrm. What percentage of customers starting the sales journey were leaving things in their basket and not completing before the eamil?

Putting on my work hat instead of customer one…

Upshot was just shy of 7% revenue uplift in a given month, so a bloody good investment

A month’s too short; it won’t show the drop in revenue from the lost purchases of the customers you’ve annoyed, as they probably wouldn’t have been back for a few months.

It varied dependent on a number of criteria including time of month, day of week, time of day, product category and also price band, but I’d estimate a rough 20% abandonment rate and from speaking with peers at the time, that was about average.

What was interesting was the number of reactivated accounts that became repeat customers afterwards, in an industry of “one hit” customers.

Also saw very good stats on email open rates being far higher if they came from a “real” person, ie ben@companyx.com

Greybeard – this was just a monthly average uplift. We did it ongoing 🙂

Our retargeting strategy’s very broad and, because we’re in quite a high value market, often quite personal. We see upwards of 20% returns and get very few unsubscribes off the back of follow up emails.

Basically it works.