I spotted this on the BBC news website today.
Regrettably, the fact this individual happens to be astride a bike shaped object seems to consign us all to the dustbin of public opinon. Interestingly, though, the fact she happens to also to be wearing training shoes didn't get her written off as a runner.
In the past we have managed to get a similarly lazy headline changed when some herbert escaped from the scene of a mugging on another bike shaped object. Mountain Biker Robs Old Man, became Mugger Escapes By Bicycle. Very different representations to the public psyche IMHO.