not got one personally, but two friends have and they like them a lot.
It's def a good entry level bike with a good fork for the price point. The drivetrain is mainly alivio stuff but works well as long as it's kept clean.
Brakes aren't amazing but could be easily swapped.
The frames one of the strong points and makes it a good bike to buy and upgrade later.
On the whole its a well thought out package and def a better first bike than some of the spesh's and treks at that price point.
The absolute main thing to do is go with them to buy the bike, make sure they get the right size then take it home and re-do everything from how halfords have sold it to them. Both Hoodoo's and my boardman have required;
1. Re-indexing both front and rear derailleurs
2. Pumping up the air shocks to more than the 50psi they came with
3. Pumping up the tyres to more than 10psi
4. Repositioning controls etc. on the handlebars
5. Check how true the wheels are, one had a rear wheel that was well out.
Overall it's a great bike once you get past the way it's been sold to you
also if you join british cycling you get a 10% discount on the bike