Just got their latest mail shot. Really puzzled by it. Firstly if they are trying to pitch themselves as credible players in on-line music then why oh why have they singed up Alesha Dixon to front up their marketing?
Secondly, why are they trying to get into on-line music sales? A Vodafone music store? Why? If you’re listening to music on your phone then you’ve probably got a smart phone and probably already buy music from apple, or amazon, or stream from napster or spotify or any number of other content providers. It’s probably just an outsourced re-braded effort anyway but why bother?
I guess I can’t figure out why vodafone are trying to provide all manner of content when specialist providers do it so much better. It annoys me as I’d rather they put their efforts into providing me with good phone coverage and improved data speeds.
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