waldo1 and tbark22 have it right – your corporate or promo wrapped cars / trucks are probably a digitally printed vinyl with a protective overlaminate. That’s helitape to you and me and stops abrasion as well as thickening the material to help with some of the impact strikes.
Laminates are available in different thicknesses and finishes (gloss, matte or satin, for example) but the thicker the material, the harder to conform to curves, creases and indents it’ll be.
The simple coloured stuff, or chromed or carbon effect is a slightly different type of vinyl, but that again can be overlaminated as above.