anyone actually buy that stuff at that price? Is it a ying and yang thing with sports direct for STW towers?

To expensive for us Yarkshire types 8)

lol is it a southern urbanites thing?

No doubt some one from velobici will be along shortly to explain, but I did look at the site and laughed. Then showed Mrs crikey, and she laughed too.

It’s a kind of uber-Rapha thing with wooly jumpers and scarves and fingerless gloves modelled by models sitting in cooler than cool poses.

It’s massively over-priced urban trendy wear with a very loose association with cycling.

I detect the hand of some university educated marketing wizz kid who can’t ride for toffee, and therefore suggest it is a fail.

I clicked through as well just to see if it was going to be as annoying as it looked, and it was.