Given the majority of the population lives in urban areas, and has to get to work… I’d suggest it’s probably more mainstream than you think. Not that I’m planning on buying it, though.
Yeah, but it’s not a commuter magazine. And do commuters read magazines about commuting. On that basis you’d expect, oh I dunno, Extreme Tube Traveller to be doing well in London. Or Practical Motorway Driver to be selling like hotcakes. Sure, commuters read but they don’t read about commuting.
What would a commuter bike magazine read like? Ten Great Traffic Light Tips? Ride Like A Death Courier – We Tell You How? Cargo Bag Of The Year? ‘Commuter Route Guide – Five Great London Rat-Runs To Glory with maps and GPX files’? ”High Viz Shoot-Out’?
You might buy one copy out of interest, but you’re not likely to subscribe. Or maybe you are. And I guess if Urban Cyclist exists, Extreme Commuter might have a shot at glory too.
I like the idea of Urbane Cyclist – grooming tips for the urban fashionista, ten top leg razors tested, 30-minute makeover sponsored by Rapha. Post-ride Ceansing Tips – How To Get Mud Out of Your Ears etc. Please Future, I would buy it and so would millions of other dishevelled bikers… probably. 😉