How high have you pumped them up to? I've needed to pump mine up to 60psi before for them to eventually pop into place….
Your not by any chance getting confused with air leaking through the side walls as opposed to along the rim? If so you need to do the slosh the fluid around the inside of the tire and lie on its side for 30seconds technique and repeat this for both sides about 10times, or cover tire with soapy water and do this until no bubbles appear.
If it is definitely along by the rim, are the tires new? There could be holes in the tire along by the beed, I know I get alot of holes in my tires along there and sealant can only reach it if you do the sloshing technique as above… however sealant can only hold up to about 30psi anyway so you might need to patch the holes… hope this mumbling is of some use!