What has happened to this sport that people are starting to think £170 is ALRIGHT for a cassette!? 🙂 5-6 years ago the thinking was that £3000 was an absolute fortune for a bike, now people think that’s the average price. I just bought some oil to bleed my reverb that works out 20% the price of the branded rockshox stuff, and some latex for my tyres that’s 30% the price of stans stuff. Why on earth should an 10-40 cost £200ish when an 11-36 costs £30? Yes it’s new, but they should invest, knowing that bikers WILL buy enough stock to make the new machining tools pay!
All I can say is that the marketeers have done VERY well indeed!
Back on topic, 10-40, pah!; get bigger muscles!