If it’s an Audi, then I expect the arch on the other side of the car still looks perfect, and that panel has had some work done on it in the past.
Spot blast it, both sides. Just get a cheap blast gun from lidl, aldi or Ebay. Feather in the good paint with sandpaper if you need to paint beyond the arch lip. Rattle can etch primer. I’d probably give it a skim of filler or stopper in any pits, rub it down and then prime it with normal primer. White rattle can, then polish up after it’s had a bit of time to harden. You can get away with a lot on a white car.
Inside the arch, you can just etch, topcoat and stone chip.
Thanks for that, the other arch is ok. It does look like there might have been some minor damage at some point. The car is actually light blue, but my phone camera is crap.