That’s not the point though. They have a huge readership who already believe everything they read in there. The big companys will lever this to their advantage.
As far as public image goes, we’re talking about a significant proportion of the population here, that’s a positive public image right there and while the money rolls in from adverts placed in the DM, they’ll know they’re in the right not to mention achieving their main goal which is hitting the largest group of people with the smallest amount of budget.
Don’t listen to me though, I think it’s a brave endeavor and wish you luck. Your best approach may be to find the really big advertisers in the mail which might mean going out and buying a copy. Buy a copy of ‘big goat boobs’ to hide it in. Once you have that list, try and find people within those companies in positions of influence and get them on the ball. There’s plenty of audi and bmw driving middle to senior managers on here, quite a few of them must work for the companies concerned.