In other news Aotearoa Ales will be opening for business in Edinburgh in July, i'll run my first brew then and spend a few months getting the new kit all up to speed before we start selling. Will keep you posted.
If I promised not to get in your way, once you're settled, could I pop across for a brew day some time? I'll even help you clean up
Appeasing their shareholders, amusing the public. Good bit of press, no harm done.
Brewdog does what it does well. It's given people the image they think they need to drink proper beer. Before brewdog (in Glasgow at least), the general view was that drinking anything other than lager was for old men. Save for a few places (ie the 1% who catered for people who liked good beer), all the popular places sold crap beer. Brewdog became trendy and so attracted people who wouldn't normally drink anything other than lager and crap beer. It's a gateway brewery. I've got loads of mates who I've tried to get into beer for over a decade and who've almost vomited when drinking stuff I like. Yet, they forced down their pints in brewdog for long enough to start acquiring a taste for the stuff and are now on to bigger and better things. That's a great thing IMO.
I've never met a Carlsberg drinker who picked up a good IPA for the first time and said "wow! this is incredible!". They normally screw up their faces and pass it back. Brewdog has made them think they should be drinking it, and keeping hold of them long enough to realise they actually want to drink it. The only way you can do that with the public at large is through great marketing/branding.
The main thing brewdog has done is give proper beer a better image and higher profile. That's brilliant for everyone in the industry and for beer drinkers.