Overall design is very different to a FL. Chassis may be the same but the suspension isnt and the interior and general feel of the vehicle is different and aimed at it's target market (and aimed very well).
It is small inside. A Golf is more practical and cheaper in every way.
The windows are tiny.
The 3 door version is even more pointless than the 5 door.
They should never have ditched the concept vehicle hybrid system as it would have made a lot more sense if they had made a futuristic looking luxury compact sports 4x4 (SUV?) with very good economy.
But we have a FL TD4 and I have to admit it's a guilty pleasure driving it instead of my estate. The high up position is lovely, it has full leather, heated seats etc and I don't have to worry about it over rough ground or fields (we also use ours to tow the sheep trailer). So I can see why people buy these types of cars. For me it would have to be a 4x4 with more function over style but LR do make cars that are nice to be in and I have no doubt the Evoque is much more luxurious but a lot less practical.
I can see why people buy the Evoque but I think it would be better no company made cars like that in the first place to tempt people who can afford them. If they had made it nice and high up but light and with a hybrid powertrain and using the styling to attract buyers then I would be a fan. That kind of car will come though.