I really like Tesco, they are a great company, I have done business with them at a corporate level and it was an absolute pleasure – found them much better to do business with than Sainsbury, who I found more bureaucratic.
However, as a customer I think what they are offering is too complicated, there are too many different offers. There are the 2 for 3 etc, the price promise, vouchers for clubcard holders, petrol savings, plus others that come through the online side. They need to streamline these in one or two so their “Value Proposition” is clearer to their occasional customers and their clubcard holders.
They need to stop being cute and focus on making their stores as convenient for customers as possible – stop moving everything around, it just pushed me to Clic and Collect which must cost them more – make sure there is stock etc etc. They are stuck with the property so they have to make it work for their customers.