i worked for tesco throughout northern england and in eastern europe for over twenty years. i worked at the coal face dealing with customers and staff all day.
despite been 'sold' the line that the business was the cheapest retailer when they obviuosly were not, and this is still pedalled to staff today the clearest indicator is where the staff shop.. and it isnt tesco. morrisons and asda were the frim favoruites and the discounters now take a ssignificant share. a trip to aldis and lidls reveals many older shoppers and many ethnic communities using the store .. these grupos know where to find any bargains.
we staocked far to many different marmalades.. we 'd have no tinned tomatoes onsale but have another 5 fancy tinned products still full on the shelf next to the gap, we d have no vimto on sale but lime cordial filling half a shelf.. i was once the lone voice in a discussion about incresing the range of vitamins.. why they take up space they cost money they get stolen they take an age to fill.. fill the shelf with loo roll.. they sell out everyday.. i lost to the vitamin hungry trend setters.. pile it high sell it cheap is a good motto so is Keep It simple..
far too many managers or desk fillers or dorothy perkins power dressers.. and some massively overpaid.. 100k is not unusual for a superstaore manager 50k is not unusual for a bloke looking after the shelf fillers on a night.. yes i have done it yes its not easy no its not worth 50k..
and finally the biggest white elephant of all.. dot com.. it does not will not can not ever make a legitimate profit yet is seen as the saviour by all those university chums setting the trends..
sell what folk want cheap, sell it cheaply.. its not that difficult.