t seems like a fairly contrived attempt by Lexus to shake off their slightly stodgy pensioner-centric image but I still find it ill judged.
I think they shook that off 10+ years ago, as far back as I’ve been bothered about such things they’ve always been the luxury/performance(in a RR sport kind of way, not Toyota Supra)/expensive end of the market.
Regardless of how many “followers” he has my impression (which may well be wrong) would be that most of them would be too young to afford to buy a Lexus, never mind insure one. And those that could surely would have little need for an “SUV”.
Depends who you think his demographic is, he’s 3 years younger than Liam Gallagher and Black Eyed Peas were formed 1 year after Oasis (according to Wikipedia). He’s just avoided the self destruct trajectory and kept on churning out the kind of stuff they play in Yates on a Saturday night.
And:
They’re probably quite affordable on finance, plenty of people I know went out and got A3’s on finance with their first paycheck after uni (5 years ago), it’s probably quite a lucrative market. (the A3 being a skoda octavia in a frock, just like that lexus if a Toyota Corola)
And:
20 something who can’t afford one now will have that brand image forever in their head when they can in 5-10 years time. How many on here would really like a Celica in castrol colours after growing up playing SEGA rally?
And:
Anyone who is actualy so acheingly hipster cool it hurts, probably doesn’t follow him, but the 30 something having a mid life crisis doesn’t know that, so will buy the car that’s marketed at them.