Don’t bother with posting much at first, but it can be nice to follow a handful of people you’re interested in and check in every-so-often.
For example, I mostly use mine to follow road racing. @inrng is superb.
I think this is good advice. If you follow it on a daily basis you soon find out what it’s good for. It almost becomes your daily newspaper. But then I suppose it different things to different people. Whatever way you look at it, it’s good at spreading the word, whether that be news, advertising, or just general banter.
At the very least, if you’re using it for work, even without any kind of news or ‘advertising’, it still keeps you in the minds of your followers.