Hey if you were a subscriber from the start then you got 5 issues for the price of 4 and the cost of a sub then was £12 🙂
There are 6500 subscribers to Singletrack. This current promo will hopefully help us grow that by a few hundred more – we need more. Not just to keep me and Chipps in Yumeya chains but to simply pay the bills and wages. As corporate as some may think we’ve become over the years we are still just a small company living year to year and paying below average salaries to everyone who works here. We try and make sure there is always some kind of incentive available to new subscribers – that’s just sensible marketing – but we can’t send out a free gift to all 6500 subscribers every time we run a promotion aimed at gaining a few hundred new subscribers. If we did that every subscriber would a) have a wardrobe of t-shirts after a few years and b) subs prices would be around £100/year to pay for each of the 6500 runs on t-shirts we have to do.
For £35/yr you get 8 issues of singletrack posted, plus access to our mag archive of 10 years of publishing, plus the digital versions of the mag in PDF, ePub and Kindle, plus a membership card that works as a discount card in lots of shops, plus access to all our online reviews, videos, subscriber only online features, competitions, discount off everything we sell in our shop and soon an online searchable database/reader of everything we’ve ever published.
If someone can point me at any other bike mag that offers it’s subscribers more than this I’ll make sure we better it because the one thing we will always make sure we do is offer our subscribers the best value package of any bike mag out there. Currently a Singletrack sub gets you all the above for less than 10p/day.
I’m already planning the next new subscriber promotion we will be running through October. And if you are still not a subscriber but you want to see what it’s like to have a ‘p’ next to your name for a month then watch out for the copies of Singletrack issue 77 in WHSMiths that will have a free 1month digital access voucher attached 🙂
Actually our best deal is to pay £2/month. For just £2 you can then download the entire contents of our mag archive and access all our premier content for a month 🙂