This sounds like a description of Brant/On-One and he appears to be worshiped here. Funny..
Aye I agree I have never understood why On one get away with it but there seems to be more threads dissing them of late
As for fruits behaviour it was as they said on here.
Bigging up his products and criticising his competitors and everyone seems to accept the QC is at best erratic and the customer service just as unpredictable.
Its cheap for a reason though some of it will work and some folk will get lucky and some will get unlucky. When you do get unlucky he most likely wont help you.
If you want to make him rich and take a lottery with his products then fair enough but I dont