I go to the supermarket, ASDA. Now I know the shop well, been going there for many years. I know where the dried fruit is, it's in the baking aisle which is after the bread aisle.
WOOOAH, this is the biscuit aisle! Where has the baking stuff gone. Takes me a long walk to find it and get what I want.
This is not uncommon, they shift whole aisles around all the time, they even shift specific products about sometimes. WHY!!!!????? Is it to make me buy more stuff? Because it's not working, if I spend more than five monutes trying to find the moved stuff I'll just put my basket down on the ground and walk out, find a shop who leaves stuff in the same place.
Go on then, tell me why they do it. Must be some metrics that suggest it makes more money.