So you think the small independent Specialist is out to buy the best for his customers whilst making as little profit as possible?
Did I say that or are you just making stuff up?
Typically an small independent specialist will source wines and sell them at 20% mark up. Based on that any wine in the entire world is available, they just go out and find the ones they love and will feel happy selling. Often the person who buys the wine will be selling it.
As an example, Majestic recently told all their suppliers that they expect them all to pay an extra 4p a bottle to fund a new warehouse. If the supplier doesn’t like it, they’re out the door, doesn’t matter how good their wines are. Majestic buyers will be working on which wines will generate the most income. In fact they’re probably working on which supplier will generate the most income, what wines the supplier has in their portfolio is probably further down the list of priorities, probably less important than payment terms.