This got me wondering, so I’ve looked at my wheels, as I don’t think I’d even thought about it before.
On 3 sets of my wheels they go backwards, on one wheelset they go forwards. The forward facing set are on my Peregrine, and that’s the bike I ride the furthest / hardest – it gets ridden on tarmac, bridle-paths, green lanes, stony ole’ farm-tracks, etc, and almost always on 700 x 35 slicks.
Built using my preferred / usual component choice – XT hubs, with 2.0/1.8/2.0 spokes and Mavic A719’s (which are pretty tough rims anyway I guess), and I’ve not touched them since building them, maybe … late 2009?
Thinking about the forces generated when one brakes … instinctively, I think that forward facing spokes would be better at handling the load, but that’s just a finger in the wind kinda thought – not in anyway empirically / evidentially based (so it must be true! (perhaps)). 😉
Dunno that’s going to be of any use whatsoever, but my experience of forward facing spokes is that mine have been fine (and to me … indistinguishable from rearward facing spokes).