Yes, and not just the price…
A few years ago I wired my front room for surround sound and HiFi, chose a decent cable and it sounded great. I’ve just done it with our new house too.
You can hear the difference between really cheap (as in the stuff that comes with speakers/HiFi) and better stuff. This time around I spent less though. Once you’re spending over a couple of quid per meter, its decent stuff – I managed to get mine through an ebay seller at less than half retail.