Then you probably actually ARE a shallow body fascist..
do you find yourself asking your other rugger pals for body sculpting tips?
Do you look at the shape of the other guys abs in the communal bath and wonder how you can make yours similar?
Do you sometimes ask the hooker what hair removal cream he uses and the best way to cleanse, tone and moisturise?
Ok… facetious bit over.. sorry.. can't help myself but bait the large bloke from the safety of my keyboard..
but I guess the advertising plan here is to make the buyer identify with the brand..
most middle aged blokes find themselves developing a tiny bit of spread in the belly area.. and on-one are definitely branding themselves as a no-nonsense.. grass roots salt of the earth company for down to earth mountain bikers.. (although they will no doubt say that they just grabbed the first person that they saw in the office because they don't think about branding cos they are too busy thinking about bikes and trails and biking)
if you want to know how your clothes would look if you were an underweight girl.. well… I'm sure that there is a word for you..
hmmm
edit: yes my bod does look a bit like the guy in the photo