merlin IS the best online bike shop on the whole WWW!
other shops could learn a thing or two from them, prices, service, warranty, website, the whole lot!
they have great prices for shimano stuff (mech’s, cassettes etc) and they always always give you an incentive (usually 5-10%) off the already low prices..
on top of that you order before 3pm (i think) and its posted out same day, no messing, no fuss, and your always pretty much guarenteed to get it next day
they have some fantastic products/brands too, not just cheapo end of line products they buy in bulk, usually always upto date with the latest stuff far cheaper than anywhere else
i hope the owner makes a lot of money, one of the very few bike online retailers that makes it a pleasure buying from!
so merlin +100,000,000,000.