New subscriptions are defined by us as not having an active subscription for three months. So if you let your sub expire in April you won’t qualify for a subscription gift for three month after that date.
Why is this? It’s simply because we want to encourage new subscribers to join us. It’s not good for us if people play the system and cancel their sub so they can claim the free gift of the day. I know this is an old game and is common with magazines but we can’t afford it. Well, I could always price it into the cost of sub and put the prices up, but we’ve always tried to make sure that we charge a fair amount for a subscription.
I think it’s better that I work out a price that is fair alongside rules that restrict the ability to manipulate the system and hence push the price up for everyone.