Actually, the Compare the Meerkat ads have got to be one of the best ad campaigns ever. They’ve taken a pretty boring product/service, and brought it right into the public consciousness. That the word ‘Simples’ has now entered the Oxford English Dictionary shows just how much it has captured people’s attention.
The ads are very funny, clever and well made, imo. Loving the latest one:
‘Bogdan did a sponsored silence and we shaved Piotr’. 😆
And now there’s even merchandising?!?! Genius.
To me, those involved in creating this campaign, and making it work, are as deserving of accolades as film-makers, musicians, and any other creative types. Why not, just because a work is in the commercial realm rather than being presented as ‘art’?
That they irritate and annoy snobby up-their-own-arse pseudo-intellectuals desperately trying to be ‘above’ such things is a bonus, as far as I’m concerned.
Is this a marker, a low tide mark in the English language?
Is this a linguistic flag waved by the dumbed down?
Quite the opposite, I’d say.
Is this an example of the pervasive nature of televisual advertising’s success?
Undoubtedly. You don’t have to watch it though, do you?
Is it a call to others, a method of attracting potential peers?
Or does it just say: “I think adverts for compare the market car insurance are hilarious”?
I don’t get it, it sounds retarded. STOP IT!
Maybe it’s just something as simples as people appreciating something funny, imaginative and uplifting?
Or is this beings too difficults for you?