I was just on the Madison warehouse, found the cones for starters, put them in my basket went to checkout, the price magically changed to £48 each!
and incredibly annoyingly, there are no dealers within walking distance of my work (centralish London), but a ring of 13 betweeen 2 and 5 miles away. Same at home: nothing, then a ring of 7 or 8 about 17 miles away! rrrgh.
And if mtbfix is right:
I believe that kit ordered through the madison site gets added to the dealers next order.
I might choose a dealer then find myself waiting ages for their next full order to be dispatched?