i run about 1/4 sag on the front, as when you are going downhill (the time you need the performance most) you'll weight the front more. SO, start with a slightly firmer 'spring' setting. Be it air, or coil.
On the back, i run the sag at about 1/3 of travel, as the back will un-weight slightly in the same situation.
These settings are dependent on you having the right spring (if it's a coil) for your weight- so it does not bottom out more than once per rough downhill section.
This rule of thumb, works for me irrespective of bike/spring type/set-up/travel variations.