The bearings on them do feel really notchy out of the box, due to the magnets. According to Schmidt this is fine as the forward and reverse resistance cancel each other out.
When you hold the wheel or hub in your hand and turn the axle, you’ll feel a lot of resistance. There are 26 poles and 26 magnets in the SON28 hub (fewer in the SON20). That creates 26 points around the hub shell that the axle wants to settle in, and a corresponding 26 points where the axle doesn’t want to be. In the transitions between those points, the axle wants to turn in one direction or the other, to find the point where it wants to settle. As you ride, the hub turns relative to the axle, and 26 times in each rotation of the wheel, the hub wants to turn one way, and then the other, theoretically speeding you up and slowing you down, 26 times per rotation. At speed, the effects of these two forces almost completely cancel each other out, leaving you with extremely low drag overall. It’s only when you don’t have a lot of mass (your weight) and inertia (your speed) that the effect is to actually retard the rotation of the hub axle. So there’s no reason to be concerned about the way the axle feels when turned by hand.
http://www.peterwhitecycles.com/schmidt.asp
If there’s no play, and it’s still putting out power, I’d leave it be.
My third-hand (and almost certainly out of warranty) SON recently seized and had to go back to Germany via SJS cycles. It was back a couple of weeks later with all new internals at no charge. The only cost to me was a tenner postage to SJS. 😀