They put people on a proper guilt trp don’t they?
Here’s a fact: To become a registered UK charity, you only have to donate 10% of the money your business turns over. I controversially use the word business because that is what I believe a lot of these charities really are. They say £2 gives a child clean drinking water, they say £2 gives a child medicines to stay alive. All may be true and people would be fooled into thinking that their £2 does exactly that. OK, how much does it cost Save The Children to advertise on mainstream TV all day every day? What about their other costs – marketing and other advertising, offices, salaries, IT infrastructure, shipping costs etc etc. They should really be saying “of your £2 a month, 20p goes towards saving a child’s life”. They won’t tell you how much they donate because people would not subscribe.
If I was in a position of power, I would force all charities to publish the percentage they donate in each and every advert.
These ads make me feel like we are in some way responsible for these poor defenceless kids. They are thousands of miles away, living in an environment totally different from ours, a totally different culture from ours. Don’t we have enough problems on our own doorstep? Don’t our government give out a fortune of our money away in aid to these countries already?
In the third world, people have always had as many offspring as they can because they know that there will be a lot of wastage through disease, predators, starvation, crime. It’s the way of nature in fact. Not pretty, but it’s survival instinct. People in the third world also have no means of supporting themselves as they yet older and by having as many children as they can, this helps secure food and shelter in old age. Life expectancy is much much less than the developed world, but this hasn’t prevented a population explosion in developing countries.
We should be tackling the route cause of the problem: government incompetence, corruption, lack of public education and preventing conflict, but then should we? Is it really our business? We are never thanked for our interventions, being branded imperialists etc. I think there should be a global effort to sort this out. We have pumped billions into Africa, but she can’t sort herself out. We wiped the slate clean at one stage, only for the waste to continue.
There is often great compassion and potential help from people who are in fortunate personal circumstances, but hard hitting campaigns like this are a huge turn off! I’m sure people are getting fatigued by the bombardment.