Oh god. Not that stuff.
Looks like molten tar, tastes like an elephant's foreskin (according to a former colleague) and produces the most hideous hangovers.
I (slightly) remember a trip to Finland with a bunch of fellow journalists years ago that involved that stuff. Pure carnage from start to finish. Luckily the company we were seeing were very sympathetic (the guy who'd led us astray had a reputation, even amongst the Finns and Russians in the company) and we were bundled off to the company steam room after 20 minutes of slightly groggy questioning and one hungover journalist springing an impromptu nosebleed at the boardroom table.
Kippis, nonetheless.