Delivery time promised in writing?
If not then it’s not worth the paper it’s not written on…
I doubt the Sales gibbon was lying as such, more likely just going off of incorrect/wishful dates supplied by the distributor, the fault is seldom really with the retailer in these things, more commonly the supply chain I’d have thunked…
It’s hardly in the shops interest to cultivate a reputation for delivering late, so they’re more likely to present the dates they are promised by the distributor innit…
You could get worked up or just wait another 2 weeks… you bikes probably sat on a container ship in felixstow docks right now, waiting to get lugged halfway across the country and back before making it to your LBS…