I have a 2011 Rockshox Reverb. I have had it from new and it's just over 6 months old. It's always been clean after every ride etc.
From new it always had play, I took it back a couple of times to the supplying LBS to always be told 'a bit of play' is normal.
Then this weekend on a long ride I heard it scrape / crunch quite loudly when trying to drop it down. So I stopped to check it out and below is what had occured...
During the ride its developed a very faint rub in the coating from the bottom to the top of the stanchion... but more specifically there is now a 1mm deep, 2" long scrape in the stanchion coating.
It still functions as it should, except now it crunches and grinds when going up and down. I've obviously stopped using it sstraight away and have since dropped it into the supplying LBS.
Any guesses at what sort of response I can expect from Fisher Outdoor / SRAM.