Actually, that was a bit of a facetious post, but what with the Nandos thread and this experience I started thinking about what chains mean to us as customers.
What I really fancied was a caramel macchiato from Starbucks. I like them, they are sweet, coffee flavoured and delicious. I’m not a particularly stick-in-the-mud type person, my lifestyle is fairly irregular and I flit form one thing to another frequently, but I have been drinking caramel macs for years and still love them.
Perhaps it’s because an association has been formed in my brain. When I was a kid going for coffee was always a big treat, we didn’t do it very often. Now I have my own money I do it much more, and I think it’s all about comfort and association with happiness. If this is the case, then it would make sense that I want to go to chain outlets wherever I am.
Another more practical side is consistency. I know I quite like Starbucks’ espresso, but others is an unknown quantity. I’m now £1.60 down and I did not get satisfaction. Not a big deal in this case but if it’s £40 for a family meal it’s money and an evening gone to waste, if you wish to look at it that way.
More to drinking coffee than just the taste yeah..
Bang on.