I have some of these:

http://www.jejamescycles.co.uk/product-images-large/american-classic-420-aero-3-road-wheelset-shimano-black-64607.jpg

I want to remove all the graphics from the right hand side of the wheel, see pic. Its the white part, however I don’t know what and how to do it.

its not a sticker, its not clear coated. I have used some adhesive cleaner from B&Q but would require hours of elbow grease, and would need many tins of the stuff.

Any ideas on how to remove the graphics?