A thread is running regarding the possibilities to design and manufacture a steel hardtail in the UK elsewhere on this forum. It proved for an interesting read, especially because of the insights from the established steel builders. Reading this thread made me think about how the steel 'man in a shed' companies revived the steel mtb experience.
I think the revival in steel mtb's is quite unique to the UK, but when I started investigating how it took off, I could not easily find answers. I think it started with On One and their Guerrilla Marketing campaigns. However, what did this really entail? I would be interested to find out their story or other stories about these small companies. Can any of you remember how they started and what made them so popular?

