Whilst I'm sure someone will come along and tell me how I've sold my soul to the devil***, I just wanted to say that I'm really impressed at the whole iPhone episode I have had today...
I dropped my iPhone 4 in the sink. Yes, stupid I know. Anyway, it didn't work and even after a good drying out it seemed there was little chance of it working, either. So I booked an appointment at the Cambridge store and popped down to find out quite how much of a nightmare I was in for.
They did their best at trying to get it up and running again to start with and then said that a replacement was the best bet. I had visions of a hefty bill about to come my way but it was only £120 for my 32GB iPhone 4. Not that bad at all.
They asked if I had a backup and I told them I use iCloud. Seemed to be a good choice as the phone was restored before I even got out of the store. Even the website I was looking at before the backup was there when I opened Safari.
Say what you will about the company but they really do have the whole "experience" polished well.