There was a zoetropic sign thingy on the new york metro,somewhere under the WTC iirc, this about 10 years ago. I don’t know if its still there. (the sign I mean – Im aware the WTC isn’t there anymore)
The other option is just having the text trigger like a camera flashgun
Long long time ago there was an art piece in the the Cornerhouse in Manchester which was just a plinth with a red button on it and a small black glass square. You’d see people walk up it – there’d be a bright flash and then the they’d walk off smiling and muttering ‘f***!’
So I went up and pressed it and there was a flash the word ‘f***!’ was burned on my retinas. Every other painting in the exhibition as are result also had the word ‘f***!’ written across it in glowing green for the next 20 minutes or so.
After seeing that, for fun at a party I did the same thing – doctoring the front of the flash gun on a big old SLR so when I took people’s pictures I could leave them a message 🙂