I don't think hard shells wick, it's vapour transfer by the time moisture's gone through base and/or mid layers but I'm really thinking specifically of Gore N2S stuff. I don't know if all soft shells are supposed to be worn next to the skin so it may not matter.
I'm sure I've seen wash-in recommended for 3-layer Goretex, but discouraged for 2 layer where there's usually a mesh liner of some kind, just so the mesh retains wicking ability.
Nikwax's site has this about TX Direct wash-in proofing –
Wash-in waterproofing for wet weather clothing
Adds water-repellency and revives breathability to fabrics without wicking liners.
Suggests to me it shouldn't be used on anything that's supposed to do the wicking bit.